The Dynamics of Marketing Strategies in Nigerian Party Politics

The Dynamics of Marketing Strategies in Nigerian Party Politics

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The institutional context of political marketing in Nigeria is essentially different from the situation in the United States and other European countries. As a result observers of Nigerian democratic system have argued that the outcome of recent elections in Nigeria indicate that our democracy is witnessing a decline in vitality leading to reduced civic engagement, a decreasing voter turnout...
 
Published at Nigerian Sociological Review Vol.5 No.1. A Publication of Nigerian Sociological Society. (NSS) Date of Publication: 2010.
Published in 2014
 
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Worlu R.E.K
Worlu Rowland
 
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