RELATIONSHIP MARKETING AND DEPOSIT MOBILIZATION IN FIVE DEPOSIT MONEY BANKS IN NIGERIA

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This study was carried out to examine how relationship marketing strategies influence the deposit mobilization of deposit money banks in Nigeria. This study investigated five (5) deposit money banks which were chosen at random: United Bank for Africa plc. Ecobank, Heritage Bank, Guarantee Trust Bank and Access Bank plc. This study aims to accomplish the purpose of the developed objectives,...

Published at Academy of Strategic Management Journal

Volume 18

Issue 6

Pages 1-15

Published in 2019

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Ochei Ailemen Ikpefan, Harry Ibinabo, Godswill Osagie Osuma, Oladokun Omojola.

Osuma Godswill » Mr. Osuma Godswill Holds a B.sc degree from Landmark University (2014) were he graduated with a First Class honors, M.sc from Covenant University (2018). He is currently a lecturer in the Department of Banking and Finance, Covenant University. He has an overriding goal to be the best at whatever he does which made him receive the Chartered Institute of Bankers of Nigeria (Kwara chapter) award... view full profile