Impact of Marketing of Deposit Money Bank Services on Customers’ Patronage and Loyalty. Empirical Study of Five Deposit Money Banks in Nigeria

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Marketing helps to attract its target customers thereby creating a relationship where exchange can be made possible. However, communication gap in deposit money banks constitute a major problem in the banking system and there is a need to bridge such gap as it affects customer's loyalty and patronage significantly. The objective of this study is to examine the effects of marketing of deposit...

Published at Journal of Applied Economic Sciences

Volume 8

Issue 62

Pages 2446-2458

Published in 2019

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Ochei Ailemen IKPEFAN, Rebecca OLAOLU, Ehimare Alex OMANKHANLEN, Godswill Osagie OSUMA, Grace EVBUOMWAN

Osuma Godswill » Mr. Osuma Godswill Holds a B.sc degree from Landmark University (2014) were he graduated with a First Class honors, M.sc from Covenant University (2018). He is currently a lecturer in the Department of Banking and Finance, Covenant University. He has an overriding goal to be the best at whatever he does which made him receive the Chartered Institute of Bankers of Nigeria (Kwara chapter) award... view full profile