An Exposition on Principals’ Influence in Real Estate Negotiation

An Exposition on Principals’ Influence in Real Estate Negotiation

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The conflicting interest between principals’ and the intermediary role played by Estate Surveyors and Valuers during real estate negotiation could prone the latter to influence from these principals’ as evident in valuation.
 
Published at International Journal of Marketing Studies, 3(2), 169-175.
Published in 2011
 
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Iroham, C. O., Oluwunmi, A. O. and Oluwatobi. A. O.
Oluwunmi Adedamola Olufunke » Senior Lecturer, Department of Estate Management view full profile
Oluwunmi Adedamola Olufunke
 
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