HIGHER EDUCATION MARKETING; DOES CORPORATE QUALITY REALLY MATTER?

HIGHER EDUCATION MARKETING; DOES CORPORATE QUALITY REALLY MATTER?

Market forces such as Privatization, internationalization and increased competition in higher education have caused institutions of higher education to be more sensitive to her corporate image and to her stakeholders’ needs. This study harnessed the views of the alumni of nine selected Universities in south west, Nigeria. The primary objective of the study was to examine if there were...
 
Published at IBIMA CONFERENCE
Published in 2014
 
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Ogunnaike, olaleke O., Ade-Turton, Dayo and ogbari, M
Ogunnaike Olaleke » Ogunnaike, Olaleke is an intelligent, brillant and dedicated individual. He holds a Ph.D in Marketing with specialization in services. He has more than 16 years of teaching experience in University environment. He has published widely both locally and internationally. view full profile
Ogunnaike Olaleke
 
Other publications by this author (view profile)
 
 
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