The Key Dimensions of Customer Value and their Impacts on Relationship Management Performance: Evidence from Nigeria Telecommunication Sector. Book of Readings from Department of Business Administration, Bayero University, Kano.
Published at Book of Readings from Department of Business Administration, BayeroUniversity, Kano. Pp. 162-174
Published in 2005
Adegbuyi, O. . and Kehinde, J. O.
Kehinde Oladele Joseph » Dr. Kehinde, Oladele Joseph holds a B.sc (Hons) in Business Administration from University of Ilorin, and an M.sc degree in Business Administration [Marketing] from the University of Lagos. He equally holds a Ph.D in marketing from the Covenant University, where he currently lectures. At the Covenant University, Dr Kehinde blends his versatile industry experience in Advertising with marketing... view full profile
