Poverty Alleviation in Nigeria: Marketing Concept as Pathway to Better Quality Living.

Poverty Alleviation in Nigeria: Marketing Concept as Pathway to Better Quality Living.

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Successive Nigerian governments in the last three decades have put up policies aimed at putting smiles on the faces of the governed.
 
Published at International Journal of Economic & Development Issues. Vol.6. no.1 Development Universal Consortia. pp.238-246
Published in 2006
 
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Kehinde Oladele Joseph
Kehinde Oladele Joseph » Dr. Kehinde, Oladele Joseph holds a B.sc (Hons) in Business Administration from University of Ilorin, and an M.sc degree in Business Administration [Marketing] from the University of Lagos. He equally holds a Ph.D in marketing from the Covenant University, where he currently lectures. At the Covenant University, Dr Kehinde blends his versatile industry experience in Advertising with marketing... view full profile
Kehinde Oladele Joseph
 
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Poverty Alleviation in Nigeria : Marketing Concept as Pathway to better quality Living