Marketing of Insurance Product: Competitive Marketing Strategies for Survival in the Emerging Nigerian Market.

Marketing of Insurance Product: Competitive Marketing Strategies for Survival in the Emerging Nigerian Market.

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Every firm strives to develop appropriate competitive marketing strategies, which will help it to create a dependable position against competitive forces by either defensive or offensive action
 
Published at Journal of Economics and Management Studies. Consultancy Unit, Kogi State University, Anyigba, Nigeria. Vol.2.No1.Pp. 120-134
Published in 2007
 
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Kehinde O. J.
Kehinde Oladele Joseph » Dr. Kehinde, Oladele Joseph holds a B.sc (Hons) in Business Administration from University of Ilorin, and an M.sc degree in Business Administration [Marketing] from the University of Lagos. He equally holds a Ph.D in marketing from the Covenant University, where he currently lectures. At the Covenant University, Dr Kehinde blends his versatile industry experience in Advertising with marketing... view full profile
Kehinde Oladele Joseph
 
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