Integrated Marketing Communications: Pathway for enhancing Client-Customer Relationships.

Integrated Marketing Communications: Pathway for enhancing Client-Customer Relationships.

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The strategic coordination of marketing communication tools is vital and highly crucial for every result driven organization today.
 
Published at Bingham Journal of social &Management Studies. Bingham University, Karu, Nasarawa State, Nigeria.pp.71-85
Published in 2010
 
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Kehinde Oladele Joseph
Kehinde Oladele Joseph » Dr. Kehinde, Oladele Joseph holds a B.sc (Hons) in Business Administration from University of Ilorin, and an M.sc degree in Business Administration [Marketing] from the University of Lagos. He equally holds a Ph.D in marketing from the Covenant University, where he currently lectures. At the Covenant University, Dr Kehinde blends his versatile industry experience in Advertising with marketing... view full profile
Kehinde Oladele Joseph
 
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