Integrated Marketing Communications: A Catalyst for the growth of E-Business Management..

Integrated Marketing Communications: A Catalyst for the growth of E-Business Management..

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The need for every result driven organization to properly coordinate its marketing communication strategies in order to deliver clear, consistent and competitive messages about itself and its products has become highly imperative today.
 
Published at Lapai Journal of Management Sciences.I.B.B. University, Lapai, Niger State, Nigeria.Vol,1.no.2. Pp.108-126.
Published in 2010
 
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Kehinde, Oladele Joseph
Kehinde Oladele Joseph » Dr. Kehinde, Oladele Joseph holds a B.sc (Hons) in Business Administration from University of Ilorin, and an M.sc degree in Business Administration [Marketing] from the University of Lagos. He equally holds a Ph.D in marketing from the Covenant University, where he currently lectures. At the Covenant University, Dr Kehinde blends his versatile industry experience in Advertising with marketing... view full profile
Kehinde Oladele Joseph
 
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