Effective Diagnosis of the Marketing Environment: Roadmap to Optimal Business Survival. Environment, Values and Policies in Nigeria.

Effective Diagnosis of the Marketing Environment: Roadmap to Optimal Business Survival. Environment, Values and Policies in Nigeria.

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Effective examination of a firm’s marketing environment is strategic to the success and survival of such an organization.
 
Published at Environment, Values and Policies in Nigeria. A Book of Readings Published by EBAN in Collaboration with Faculty of Management Sciences, Lagos State University, Ojo, Lagos, Nigeria. Chapters 5, pp. 81-98
Published in 2007
 
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Kehinde Oladele Joseph
Kehinde Oladele Joseph » Dr. Kehinde, Oladele Joseph holds a B.sc (Hons) in Business Administration from University of Ilorin, and an M.sc degree in Business Administration [Marketing] from the University of Lagos. He equally holds a Ph.D in marketing from the Covenant University, where he currently lectures. At the Covenant University, Dr Kehinde blends his versatile industry experience in Advertising with marketing... view full profile
Kehinde Oladele Joseph
 
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