Consumerism and Its Influence on Food and Drug marketing in Nigeria.

Consumerism and Its Influence on Food and Drug marketing in Nigeria.

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Consumer satisfaction should be the point of focus of all sellers, producers and manufacturers when performing their business activities.
 
Published at Multidisciplinary Journal of Research Development. (NARD), Benue State University, Markurdi, Benue State. Vol. 8. No. 5, pp.53-67.
Published in 2007
 
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Kehinde Oladele Joseph
Kehinde Oladele Joseph » Dr. Kehinde, Oladele Joseph holds a B.sc (Hons) in Business Administration from University of Ilorin, and an M.sc degree in Business Administration [Marketing] from the University of Lagos. He equally holds a Ph.D in marketing from the Covenant University, where he currently lectures. At the Covenant University, Dr Kehinde blends his versatile industry experience in Advertising with marketing... view full profile
Kehinde Oladele Joseph
 
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