Competitive marketing strategies: Tools for enhancing value in the dynamic world of Business.

Competitive marketing strategies: Tools for enhancing value in the dynamic world of Business.

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Developing solid competitive marketing strategies in order to contribute towards long-term sustainable success has become imperative today for every success driven organization. The
 
Published at Faculty of Business, University of Bucharest, Romania. Issue 13, pp 50-63.
Published in 2011
 
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Kehinde O.J & Ikioda. I.E
Kehinde Oladele Joseph » Dr. Kehinde, Oladele Joseph holds a B.sc (Hons) in Business Administration from University of Ilorin, and an M.sc degree in Business Administration [Marketing] from the University of Lagos. He equally holds a Ph.D in marketing from the Covenant University, where he currently lectures. At the Covenant University, Dr Kehinde blends his versatile industry experience in Advertising with marketing... view full profile
Kehinde Oladele Joseph
 
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