Assessing the relationship between personal value and consumer satisfaction. Evidence from Nigeria banking industry.

Assessing the relationship between personal value and consumer satisfaction. Evidence from Nigeria banking industry.

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This study investigated personal value and its relationship with customer satisfaction in the banking industry.
 
Published at Journal of development Administration. Department of Accounting, Leadcity University, Ibadan, Nigeria. Pp209-223. Vol 4, no 1.
Published in 2011
 
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Ogunnaike O.O & Kehinde,O.J
Kehinde Oladele Joseph » Dr. Kehinde, Oladele Joseph holds a B.sc (Hons) in Business Administration from University of Ilorin, and an M.sc degree in Business Administration [Marketing] from the University of Lagos. He equally holds a Ph.D in marketing from the Covenant University, where he currently lectures. At the Covenant University, Dr Kehinde blends his versatile industry experience in Advertising with marketing... view full profile
Kehinde Oladele Joseph
 
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