Dr. Oladele Joseph Kehinde
Associate Professor
B.sc, PGD (Advertising), M.Sc, PhD
College
School
Department
Programme
Research Interests
Marketing Communications, Marketing Management, Agricultural Marketing, Salesforce Management.; Product Planning &Development; Marketing Research e.t.c.
Awards & Honours
Best Marketing Lecturer - 2010, 2011 & 2012
Teaching Areas
Marketing Communications; Principles of marketing; Marketing Management, Sales Management & Professional Selling; Industrial Marketing; Business Communications; Principles of Management; Product Planning & Development; Marketing Research etc.
Current Postgraduate Supervision
(2) M.B.A
(5) Ph.D
Selected Publications (26)
2. Marketing:Principles and Applications. Macrowly Consult; Port Harcourt, Nigeria ( Text book ).
[ Download 170.41 kB ]3. Poverty Alleviation in Nigeria: Marketing Concept as Pathway to Better Quality Living.
[ Download 169.22 kB ]5. African Development: Marketing Strategies as Roadmap to Sustainable Development.
[ Download 209.17 kB ]9. Effect of Job Satisfaction on job performance of teaching staff in tertiary institutions.
[ Download 171.60 kB ]10. Privatization: The Strategic Options as Roadmap to Nigeria Sustainable Economic Development.
[ Download 169.46 kB ]14. Integrated Marketing Communications: A Catalyst for the growth of E-Business Management..
[ Download 170.00 kB ]16. Integrated Marketing Communications: Pathway for enhancing Client-Customer Relationships.
[ Download 169.95 kB ]18. Competitive marketing strategies: Tools for enhancing value in the dynamic world of Business.
[ Download 170.73 kB ]21. Effective managerial succession: A catalyst to efficient organizational performance.
[ Download 223.23 kB ]22. Accountability: An Imperative Catalyst for a Successful School Administration in Nigeria.
[ Download 169.31 kB ]24. Social networking and business performance: The case of selected entrepreneurs in Ota, Nigeria.
[ Download 210.11 kB ]25. Poverty Alleviation in Nigeria : Marketing Concept as Pathway to better quality Living
[ Download 80.50 kB ]26. Effects of Marketing Strategies on Entrpreneurial Development
[ Download 127.00 kB ]Conferences Attended
Kehinde, Joseph Oladele (2007) “Privatization: The Strategic Options as Roadmap to Nigeria Sustainable Economic Development” International Academy of African Business and Development. (IAABD), 8th Annual Conference, London Metropolitan University, London, United Kingdom.
Adegbuyi, O. A, & Kehinde, J. O. (2005). “Customer Relationship Management: The Road Map to Business Success” A Conference paper delivered at the National Conference on Enhancing Corporate Survival, Performance and Satisfaction in Competitive Market Place, Department of Business Administration, Bayero University, Kano, Nigeria.
Kehinde, Joseph Oladele (2006) “Effective Diagnosis of the Marketing Environment: Path-Way to Optimal Business Success.” Paper presented at the 14th Annual Conference of Environment and Behaviour Association of Nigeria, held at Lagos State University, (LASU), Ojo, Nigeria
Worlu, R.E.K; Adegbuyi, O. A, Bello, J. A and Kehinde, J. O. (2005). “Marketing as a Tool of Quality Life Enhancement in Developing Economies” A paper delivered at CHD International Conference on Human Development, Covenant University, Ota. Ogun State, Nigeria.
Ibidunni, O. S. and Kehinde O. J (2005) “Recapitalization: Mergers, Acquisitions and Marketing Strategies for Survival in the Nigeria Banking Industry”, A Paper delivered at the 2nd National Conference of Nigerian Society for Financial Research, held at the Covenant University, Ota. Ogun State, Nigeria.