Empirical Evidence of Financial Services Marketing in the Nigerian banking Industr

Empirical Evidence of Financial Services Marketing in the Nigerian banking Industr

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The need for marketing in financial institutions cannot be over emphasized because it is a vital arm of any sector. Competition within and outside the...........
 
Published at Journal of Applied Finance and Banking Business, Vol. 4(1), pp. 115-135.
Published in 2014
 
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Ikpefan, Ochei, Ailemen
Ikpefan Ochei
 
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