Impact of Strategic Orientation Dimensions on New Product Development in Agro-based Nigerian Firms

Impact of Strategic Orientation Dimensions on New Product Development in Agro-based Nigerian Firms

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This study explores the impact of strategic orientation dimensions on new product development capability of firms in the agro-business industry. The study based on questionnaires administered to selected agro-based firms in Lagos and Ogun states (Nigeria) utilized descriptive statistics, Pearson’s correlation to analyze the data obtained for the study. Results of data analysis showed that...
 
Published at Economics and Management Research Projects: An International Journal – ISSN: 2184-0309 Open Access International Journals Publisher
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Ibidunni A. S.& Falola H. O
Falola Hezekiah » FALOLA, Hezekiah Olubusayo obtained his B.Sc, M.Sc and Ph.D degrees in Industrial Relations & Human Resources Management. He worked as Human Resources Executive for about six years in the public sector before he secured a lecturing job in the Department of Business Management, Covenant University, Ota, Ogun State, Nigeria. view full profile
Falola Hezekiah
 
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