‘Discursive Pragmatics of T-shirt Inscriptions: Constructing the self, context and social aspirations.’

‘Discursive Pragmatics of T-shirt Inscriptions: Constructing the self, context and social aspirations.’

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This study adopts a discourse-pragmatic analytical approach to examine the various ways youths construct themselves and their group identities, their environment and socio-economic aspirations using T-shirt messages and slogans. Two institutions of higher learning in Nigeria are examined. Findings show that T-shirts combine fashion and youth popular culture with need and identity negotiation....
 
Published at Pragmatics & Society
Published in 2015
 
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Chiluwa, I. & Ajiboye
Chiluwa Innocent E. MNAL. » Innocent Chiluwa is Professor of English Linguistics (Discourse Analysis) and Media/Digital Communications in the Department of Languages & General Studies, Covenant University, Ota (Nigeria). He is currently the Head of Department and former Dean, College of Leadership and Development Studies. Prof. Chiluwa is a Research Fellow of the Alexander von Humboldt Foundation (AvH) (Bonn), and a... view full profile
Chiluwa Innocent E. MNAL.
 
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