A Speech Acts Analysis of Adverts of Soft Drinks in Nigeria, 2000-2006.

A Speech Acts Analysis of Adverts of Soft Drinks in Nigeria, 2000-2006.

~ 0e47769a618ccacfe58fdea6ebc4aabe.200x200
This paper views adverts of soft drinks as a discourse type which in the context of the Nigerian advertising industry performs actions. The research illustrates the pragmatics of adverts as a form of language in action showing that the investigation of meaning and functionality of language should be central to linguistic analysis rather being viewed as a mere intuitive enterprise. The Speech...
 
Published at Babcock Journal of Mass communication, (Babcock University, Nigeria)
Published in 2007
 
Download 368.47 kB
 
 
 
Chiluwa, I.
Chiluwa Innocent E. MNAL. » Innocent Chiluwa is Professor of English Linguistics (Discourse Analysis) and Media/Digital Communications in the Department of Languages & General Studies, Covenant University, Ota (Nigeria). He is currently the Head of Department and former Dean, College of Leadership and Development Studies. Prof. Chiluwa is a Research Fellow of the Alexander von Humboldt Foundation (AvH) (Bonn), and a... view full profile
Chiluwa Innocent E. MNAL.
 
Other publications by this author (view profile)
 
 
Pragmatics of Nigerian English in Digital Discourse
 
Computer-Mediated Discourse in Africa
 
Language in the News: Mediating Sociopolitical Crises in Nigeria.
 
Labeling and Ideology in the Press: a critical discourse study of the Niger Delta Crisis.
 
Pragmatics. Lagos
 
Twittering the Boko Haram Uprising in Nigeria: Investigating Pragmatic Acts in the Social Media.
 
Community and Social Interaction in Digital Religious Discourse in Nigeria, Ghana and Cameroon
 
West African English in Digital Discourse.
 
Citizenship, Participation and CMD: The case of Nigeria.
 
Online Religion in Nigeria: the Internet Church and Cyber Miracles.
 
Social Media Networks and the Discourse of Resistance: A Sociolinguistic CDA of Biafra Online Discourses.
 
Analysis of ‘Militants’ and ‘Freedom Fighters.’
 
Media Construction of Socio-Political Crises in Nigeria.
 
On political participation: discursive pragmatics and social interaction in Nolitics.
 
Discursive Pragmatics of Unsolicited Advice in Lifestyle Weblogs.
 
Nigerian English in Email Informal Messages.
 
The Pragmatics of Hoax Email Business Proposals.
 
News Headlines as Pragmatic Strategy in Nigerian Press Discourse.
 
The Discourse of Digital Deceptions and ‘419’ Emails.
 
Ethno-pragmatics of Oounwa Performance of the Igbo of Nigeria.
 
SMS Text-Messaging and the Nigerian Christian Context: Constructing Values and Sentiments.”
 
Religious Vehicle Stickers in Nigeria: A Discourse of Identity, Faith and Social Vision.
 
Metaphors of Power and Corruption in Media Discourse in Nigeria.
 
The Literary Artist as a Visionary: Festus Iyayi and the Literature of Change.
 
English and the Church in Nigeria.
 
A Critical Linguistic Study of Language Variation and Ideological Differences in Media Discourse in Nigeria.
 
Media Language and the Pragmatics of Local Idioms in Nigeria: Implications for Language Teaching.
 
Email fraud
 
Discursive Practice and the Nigerian Identity in Personal Emails.
 
A Discourse of Naming among Christian Charismatic Movements in Nigeria.’
 
A Discourse of Naming among Christian Charismatic Movements in Nigeria.
 
Culture, Media, Technology and Psycho-social Development in Nigeria. Alaba Simpson & Esther Akinsola (eds). Lagos: Interlingua,
 
Discourse Features of the Language of Nigerian Newsmagazines.
 
‘War against our Children’: Stance and Evaluation in #BringBackOurGirls Campaign Discourse on Twitter and Facebook.’
 
‘Discursive Pragmatics of T-shirt Inscriptions: Constructing the self, context and social aspirations.’
 
‘Occupy Nigeria 2012’: a critical analysis of Facebook posts in the fuel subsidy removal protests.’
 
We are after ideals’: a critical analysis of ideology in tweets by the Boko Haram
 
‘Email Fraud.’
 
Text messaging in social protests.’
 
Texting and Christian practice.’
 
Tweeting the 2011 Bombings in Nigeria
 
Online negotiation of ethnic identity