IMPROVING MARKETING FUNCTIONS THROUGH SOCIAL MEDIA PRESENCE AMONG CONSTRUCTION SMEs

IMPROVING MARKETING FUNCTIONS THROUGH SOCIAL MEDIA PRESENCE AMONG CONSTRUCTION SMEs

~ 572ec351c99b9dfbe52b42b9653deee4.200x200
With over 3.5 billion people connected to the internet, small and medium-scale (SME) construction businesses have the opportunity to enhance their customer base. The study assessed ways by which marketing functions of SME construction businesses can be improved through social media presence of the firms. The study used a quota-purposive sampling of construction businesses in Nigeria’s mega...
 
Published at Interdependence between Structural Engineering and Construction Management
Volume CON-45
Pages 1 - 6
Published in 2019
 
Download 178.23 kB
 
visit (https://www.isec-society.org/ISEC_PRESS/ISEC_10/html/CON-45.xml)
 
 
ADEDEJI AFOLABI, RAPHEAL OJELABI, PATIENCE TUNJI OLAYENI , IGNATIUS OMUH, and OPEYEMI OYEYIPO
Afolabi Adedeji » Dr. Afolabi, Adedeji Olushola joined the Department of Building Technology, Covenant University, Ota as a lecturer in August 2014. He graduated from the Department of Building, University of Lagos, Akoka with a First Class (1st) Honours and obtained a M.Sc. Construction Management degree from the same institution. His professional working experience prior to lecturing spans from the Ministry of... view full profile
Afolabi Adedeji
 
Other publications by this author (view profile)
 
 
Characteristics of Concrete Produced with Lagoon and Atlantic Ocean Water.
 
Professionals’ Preference for Migrant Craftsmen in Lagos State
 
EVALUATION OF FACTORS AFFECTING HOUSING AND URBAN DEVELOPMENT PROJECTS IN LAGOS STATE
 
Statistical exploration of dataset examining key indicators influencing housing and urban infrastructure investments in megacities
 
THE PERCEPTION OF FUTURE DECISION MAKERS ON THE BUILDING PROFESSION
 
DEVELOPMENT OF A WEB-BASED TENDERING PROTOCOL FOR PROCUREMENT OF CONSTRUCTION WORKS IN A TERTIARY INSTITUTION
 
BUILDING DESIGNS AND PLUMBING FACILITIES: THE IMPLICATION FOR RISING MAINTENANCE COST
 
QUANTITATIVE ANALYSIS OF SOCIO-ECONOMIC DRIVERS OF HOUSING AND URBAN DEVELOPMENT PROJECTS IN MEGACITIES.
 
CONSTRUCTION PROFESSIONALS’ PERCEPTION OF A WEB-BASED RECRUITING SYSTEM FOR SKILLED LABOUR
 
Assessment of Designers’ Perception of Post Conflict Housing Schemes for Internally Displaced Persons
 
CRITICAL SUCCESS FACTORS INFLUENCING PRODUCTIVITY OF CONSTRUCTION ARTISANS IN THE BUILDING INDUSTRY
 
DATA ARCHITECTURE OF BUILDING MATERIALS USING WEB-BASED TECHNOLOGIES FOR SUSTAINABLE MATERIAL MANAGEMENT
 
EMPIRICAL REVIEW OF VARIATION ORDERS’ INFLUENCE IN CONSTRUCTION PROJECT DELIVERY
 
Survey datasets on women participation in green jobs in the construction industry
 
The Socio-Economics of Women Inclusion in Green Construction
 
E-MATURITY OF CONSTRUCTION STAKEHOLDERS FOR A WEB-BASED E-PROCUREMENT PLATFORM IN THE CONSTRUCTION INDUSTRY
 
THE ECONOMICS OF CLOUD-BASED COMPUTING TECHNOLOGIES IN CONSTRUCTION PROJECT DELIVERY
 
Integrating Software Development Courses in the Construction Curriculum
 
Teaching Lead Time Reduction in Material Inventory Planning in the Construction Education
 
Characteristics of a Web-Based Integrated Material Planning and Control System for Construction Project Delivery
 
IT Management of Building Materials’ Planning and Control Processes Using Web-Based Technologies
 
Presence of Social Client Relationship Management within the Nigerian Construction Industry
 
Factors Affecting Contractors' Bidding Decisions for Construction Projects in Nigeria
 
Assessment of the Linkages and Leakages in a Cloud-Based Computing Collaboration among Construction Stakeholders
 
Construction Waste Prevention as a Sustainable tool in Building Mega Cities: A Theoretical Framework
 
Development of a Web-Based Human Resource Sourcing System for Labour Only Contracts
 
Safety Cultured Industry Through The Integration Of Occupational Health And Safety (OHS) Courses In The Built Environment Curriculum
 
THE IMPACT OF EMBEDDED MULTIMEDIA VIDEO LEARNING OF BUILDING CONSTRUCTION PRACTICE ON CONSTRUCTION STUDENTS
 
Development of an on-site Builder's estimating app for construction waste reduction
 
Development of a web-based building profession career portal as a guidance information system for secondary school students
 
Integrating Construction Craft Skill Acquisition in the Built Environment Curriculum Using a Competence Based Education Approach
 
Web-based material requisition system in the supply chain of construction businesses
 
Empirical Study on Sick Building Syndrome from Indoor Pollution in Nigeria
 
Digitizing the grey areas in the Nigerian public procurement system using e-Procurement technologies
 
Balancing the Female Identity in the Construction Industry
 
Critical Success Factors (CSFs) for e-Procurement Adoption in the Nigerian Construction Industry
 
CRITICAL FACTORS INFLUENCING BUILDING GRADUATES' EMPLOYABILITY IN A DEVELOPING ECONOMY
 
Development of a Plastics and Paper Waste Management System for a University Community
 
e-Maintenance Framework for Strategic Asset Management in Tertiary Institutions
 
Employability skills: A Web-based employer appraisal system for construction students
 
Gauging parameters for e-procurement acquisition in construction businesses in Nigeria