Total Quality Management (TQM) as a tool for Sustainable Customer Loyalty in Competitive Environment: A Critical Review. Academy of Strategic Management

Total Quality Management (TQM) as a tool for Sustainable Customer Loyalty in Competitive Environment: A Critical Review. Academy of Strategic Management

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Total Quality Management (TQM) is a set of guiding principles and philosophies that represents the underpinning of an excellent organization. It ensures the survival of firms in the competitive economy. In view of this, this paper seeks to show how the implementation of TQM serves as a precursor to sustainable customer loyalty in the competitive business environment by utilizing the...
 
Published at Academy of Strategic Management
Volume 18
Issue 3
Pages 1-6
Published in 2020
 
Download 306.77 kB
 
 
 
Worlu, R.E; Adeniji, A.A; Atolagbe, T.M & Salau, O.P.
Adeniji Anthonia Adenike » Adeniji Anthonia Adenike is an Associate Professor of Industrial Relations and Human Resource Management in Covenant University, Canaanland, Ota.She obtained her Bachelor of Science (Hons) degree with a Second Class Upper Division from the department of Business Administration, Ogun State uNiversity, now Olabisi Onabanjo University, Ago-Iwoye; Post Graduate Diploma in Financial Management and... view full profile
Adeniji Anthonia Adenike
 
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