Internal Marketing Practices and Job Satisfaction: Evidence from a Nigerian University Setting.

Internal Marketing Practices and Job Satisfaction: Evidence from a Nigerian University Setting.

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The study investigated internal marketing practices and its relationship with job satisfaction in a Nigerian University environment. Results indicated internal marketing as having resultant effects on three major components; understanding of organizational vision and values, quality delivery of external marketing as well as quality delivery of interactive marketing.
 
Published at Broad Research in Accounting, Negotiation and Distribution. Vol.: 3, No. 3 Date of Publication: 2012
Published in 2014
 
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Ogunnaike, O.O; Oyeniyi, O and Adeniji, A.A.
Adeniji Anthonia Adenike » Adeniji Anthonia Adenike is an Associate Professor of Industrial Relations and Human Resource Management in Covenant University, Canaanland, Ota.She obtained her Bachelor of Science (Hons) degree with a Second Class Upper Division from the department of Business Administration, Ogun State uNiversity, now Olabisi Onabanjo University, Ago-Iwoye; Post Graduate Diploma in Financial Management and... view full profile
Adeniji Anthonia Adenike
 
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