Internal Marketing Practices and Job Satisfaction: Evidence from a Nigerian University Setting

Internal Marketing Practices and Job Satisfaction: Evidence from a Nigerian University Setting

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This study investigated internal marketing practices and its relationship with job satisfaction in a Nigerian university environment. Results indicated internal marketing as having resultant effects on three major areas or components; understanding of organizational vision and values, quality delivery of external marketing as well as quality delivery of interactive marketing. It was also...
 
Published at Brand Research in Accounting, Negotiation and Distribution
Volume 3
Issue 3
Pages 18-30
Published in 2012
 
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Ogunnaike, O.O; Oyeniyi, O and Adeniji, A.A
Adeniji Anthonia Adenike » Adeniji Anthonia Adenike is an Associate Professor of Industrial Relations and Human Resource Management in Covenant University, Canaanland, Ota.She obtained her Bachelor of Science (Hons) degree with a Second Class Upper Division from the department of Business Administration, Ogun State uNiversity, now Olabisi Onabanjo University, Ago-Iwoye; Post Graduate Diploma in Financial Management and... view full profile
Adeniji Anthonia Adenike
 
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