Corporate Image and Customers Behavioural Outcomes in the ICT Inclined Hospitality Industry in Nigeria.

Corporate Image and Customers Behavioural Outcomes in the ICT Inclined Hospitality Industry in Nigeria.

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Retention outcomes in terms of loyalty and satisfaction of customers in the hospitality industry is becoming more competitive particularly among the 5-star hotels in Nigeria. Few studies analyse how corporate image can help in attracting new customers and retaining existing customers. In order to bridge this gap, we conducted a survey with eleven (11) 5star hotels out of twenty-two (22) 5-star...
 
Published at International Journal of Mechanical Engineering and Technology (IJMET).
Volume 19
Issue 3
Pages 854-864
Published in 2019
 
Download 5.46 MB
 
 
 
16.) Falola, H.O; Adeniji, A.A; Adeyeye, J.O; Osibanjo, A.O; Igbinoba, E.E. & Salau, O.P.
Adeniji Anthonia Adenike » Adeniji Anthonia Adenike is an Associate Professor of Industrial Relations and Human Resource Management in Covenant University, Canaanland, Ota.She obtained her Bachelor of Science (Hons) degree with a Second Class Upper Division from the department of Business Administration, Ogun State uNiversity, now Olabisi Onabanjo University, Ago-Iwoye; Post Graduate Diploma in Financial Management and... view full profile
Adeniji Anthonia Adenike
 
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