Corporate Image: A Strategy for Enhancing Customer Loyalty and Profitability

Corporate Image: A Strategy for Enhancing Customer Loyalty and Profitability

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Organizations are nowadays concerned with managing their corporate image. There is strong positive correlation between people’s perceptions of a company and pro-corporate supportive behaviour. In this study, past researchers on corporate image were incorporated to create a platform for framework which identifies the variables of relationship between corporate image and customer loyalty cum...
 
Published at IBIMA Conference, Valencia, Spain 2014 Vol.: Date of Publication:
Published in 2014
 
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Adeniji, A.A; Osibanjo,O.A; Abiodun, A.J and Oni-Ojo, E.E
Adeniji Anthonia Adenike » Adeniji Anthonia Adenike is an Associate Professor of Industrial Relations and Human Resource Management in Covenant University, Canaanland, Ota.She obtained her Bachelor of Science (Hons) degree with a Second Class Upper Division from the department of Business Administration, Ogun State uNiversity, now Olabisi Onabanjo University, Ago-Iwoye; Post Graduate Diploma in Financial Management and... view full profile
Adeniji Anthonia Adenike
 
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