Communication Skills as Determinants of Performance among Marketers: essential life Skills which are critical to marketing

Communication Skills as Determinants of Performance among Marketers: essential life Skills which are critical to marketing

Increasingly, marketers adopt, or are being asked to adopt, and use a variety of technologies and skills to increase their selling productivity and efficiency. This study examined interpersonal communication skills and internet usage as determinants of performance among marketers in selected banks in Nigeria. This descriptive research of the ex-post facto type raised and tested three...
 
 
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Adejumo, G. O.lubunmi
Adejumo Gbadebo Olubunmi » My academic career commenced at the Covenant University, where I was appointed Assistant Lecturer in the Department of Human Resource Development (now Department of Psychology) in September 2004. I obtained a Ph.D in the Department of Psychology in 2008 and rose to the position of Associate Professor in 2015. I have served as the Chairman of committees such as Ceremonies as well as... view full profile
Dr. Adejumo Gbadebo Olubunmi
 
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