Dr. Omotayo Adegbuyi
Associate Professor of Marketing and Entrepreneurship
B.sc (Marketing) 1997 ESUT, M.sc(Marketing) 2002 Unilag, Ph.D (Marketing) 2011 Covenant.
College
School
Department
Programme
Research Interests
Contemporary Marketing Strategies, Small Business and Entrepreneurship Management, Agricultural Marketing, Salesmanship, and Strategic Marketing Management
Awards & Honours
A 2007 recipient of the F.S. Idachaba Foundation Grant for Research and Scholarship.
Best Marketing Lecturer 2009, 2014 and 2015
Staff Adviser, ENACTUS Covenant university chapter
Teaching Areas
Principles of Marketing, Sport and Tourism Marketing, Product Planning and Development, Transportation Management, Marketing Logistics and Distribution Management,Retail and Wholesale Management,Business Communication, Research Methodology, Agricultural Marketing, Strategic Marketing Management. Entrepreneurship Development Studies.
Current Postgraduate Supervision
(2) IBIDUNNI Ayodotun Stephen (2015) Organisational Knowledge and Orientation as Determinants of performance in Telecommunication Firms (Doctoral Student)
Selected Publications (30)
1. Marketing Concept And The Satisfaction Of Consumer Needs: The Nigerian Consumers’ Experience
[ Download 610.83 kB ] [Visit]2. STRATEGIC IMPERATIVES OF MANAGING CHANGE IN NIGERIAN FINANCIAL INSTITUTIONS
[ Download 599.09 kB ] [Visit]5. MARKET BASED CAPABILITIES AND RESULTS: INFERENCE FOR TELECOMMUNICATION SERVICE BUSINESSES IN NIGERIA
[Visit]6. POLITICAL BEHAVIOUR & PARTY POLITICS IN A DEMOCRACY: A COMPARATIVE ANALYSIS OF GHANA & NIGERIA
[Visit]7. EFFECT OF SOCIAL MEDIA MARKETING ON SMALL SCALE BUSINESS PERFORMANCE IN OTA-METROPOLIS, NIGERIA
[Visit]12. Consumerism: An Avoidable Shame to the Marketing Concept. The Nigerian Experience
[ Download 173.95 kB ]15. Marketing: Principles and Applications
[ Download 187.66 kB ]17. Retail Management: Offline and Online Perspective
[ Download 174.64 kB ]18. Essentials of Agricultural Marketing and Trade in Nigeria, Lagos:
[ Download 182.05 kB ]19. The Unintended Social Consequences of Privatization in Nigeria
[ Download 174.60 kB ]21. Sustainable Tourism Marketing as a tool for Economic Development in Nigeria
[ Download 173.97 kB ]24. Marketing practices of selected Entrepreneurs in Ado-Odo Ota Local Government in Ogun state, Nigeria
[ Download 206.00 kB ]25. Strategic Marketing Practices Considerations in Family Business in Nigeria
[ Download 174.42 kB ]Collaboration/Linkages
(a) Associate Member, National Institution of Marketing of Nigeria (NIMN)
Collaboration attracted to the University
(a) A 2007 Recipient of the Idachaba Foundation Grant for Research and Scholarship on the platform of proposal and project submitted from Covenant University.
Conferences Attended
1.Marketing as a tool of Quality life enhancement in Developing Economics. Being a paper co-presented at the international Conference on Human Development. Held at Covenant University, Canaan land, Ota, Ogun State. June 2005
2.Customer Relationship Marketing: The Road map to Business Success. Being a paper co—presented at the National Conference on Corporate Survival, Performance and Satisfaction in Competitive Market. Held at Department of Business Administration, Bayero University, Kano. July 2005
3.Consumerism: An Avoidable Shame to the Marketing Concept. The Nigerian Experience. Being paper co-presented at the National Conference on Corporate Survival, Performance and Satisfaction in Competitive Market. Held at Department of Business Administration, Bayero University, Kano. July 2005.
4.Corporate Social Responsibility: An Effective Marketing Tool To Sustainable Competitive Advantage Being paper presented at the 14th Annual conference of Environment and Behaviour Association of Nigeria (EBAN). Held at Lagos State University, Ojo MBA Auditorium. November 2006.
5.Sustainable Tourism Marketing As A Tool For Economic Development Strategy in Nigeria. Being paper presented at the 9th Annual International Conference of the International Academy of African Business Development (IAABD). Held in University of Florida U.S.A. May 2008.
6.Change Perspectives in Entrepreneurship and Economic Development. Entrepreneurship and Development: A Research, Policy and Learning Conference on Entrepreneurship and the Millennium Development Goals, (2010)
7. An Empirical Evaluation of Agribusiness Firms Perceptions of the Impact of E-marketing strategies on Distribution Channel.
Being 3rd Marketing Educators' Conference held in Covenant University, Ota, February 2011.
8.Influence of Human Resource Development Programs on Workers Job Security in Industrial Organizations: Empirical Evidence from Mobil Oil Nigeria. Being paper presented at the International Business Information Management Conference (22nd IBIMA) on 13-14 November 2013, Rome, Italy.
9.Role of Marketing in the Performance of Entrepreneurial Firms. Being paper presented at the 2nd International Conference on Entrepreneurship and Entrepreneurship Education. Institute for Entrepreneurship and Development Studies (IFEDS). OAU Ile Ife, Nigeria. 6-8th October, 2015.
10.Strategic Roles of Branding on Organization Sales Performance. Being paper presented at the Marketing Educator’s conference organized by National Institute of Marketing of Nigeria. International Conference Centre, University of Calabar, Calabar, Nigeria, 4th-6th, November, 2015.
11.Product Innovation and Brand Image Performance in the Fast Moving Consumer Goods Industry: Comparative Analysis. Being paper presented at the International Business Information Management Conference (26th IBIMA) on 11-12 November 2015 in Madrid, Spain.
