The function and structure of communication in entrepreneurialship

The function and structure of communication in entrepreneurialship

Communication is a social process. Entrepreneurialism is a focal aspect of today’s life because it has consequences on the society. The business of an entrepreneur is outstandingly successful or a woeful failure to the extent that the entrepreneur is able to communicate effectively with his publics. Communication is the bedrock of any successful entrepreneurship. This paper is of the opinion...
 
Published at Nsukka Journal of the Humanities
Volume 15
Pages 160-178
Published in 2005
 
 
visit (http://www.unnfacultyofarts.com/download.php?download_file=UNN- FAJH246.pdf)
 
 
Stella Aririguzoh
ARIRIGUZOH STELLA » Stella view full profile
ARIRIGUZOH STELLA
 
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