Television broadcasts’ influence on undecided voters’ choices of candidates in a presidential election

Television broadcasts’ influence on undecided voters’ choices of candidates in a presidential election

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Television is a prominent mass media channel that can be used to reach millions of voters at the same time. Politicians believe that their appearance on television would enhance their performance in the elections and lure voters to their favour. For voters with strong partisanship, the appearance of their favoured candidate on television will reinforce their decisions to give him their...
 
Published at Journal of Contemporary Communication
Volume 1
Issue 4
Pages 141- 156
Published in 2015
 
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Stella A. Aririguzoh
ARIRIGUZOH STELLA » Stella view full profile
ARIRIGUZOH STELLA
 
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