Influence of Television Broadcasts on Voters’ Choice of Parties: A Study of 2007 Nigerian Presidential Election.

Influence of Television Broadcasts on Voters’ Choice of Parties: A Study of 2007 Nigerian Presidential Election.

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Television is a common mass media channel that has the capability of influencing its viewers. Due to its combined power of sound and pictures, its messages seem to be more impactful when compared to other mass media channels. Political institutions believe that canvassing from this medium would confer on them added advantages, especially making the voters to favour their points of opinion and...
 
Published at Journal of International Politics and Development Studies
Volume 6
Issue 1
Pages 40-73
Published in 2012
 
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Stella Aririguzoh
ARIRIGUZOH STELLA » Stella view full profile
ARIRIGUZOH STELLA
 
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