Factors shaping attitudes towards UK bank brands: An exploratory analysis of social media data

Factors shaping attitudes towards UK bank brands: An exploratory analysis of social media data

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Social media provides a huge amount of data and rich market insight,and has changed the way customers interact with brands. This interaction is of great concern for any organisation as it transfers the power to shape brand image from advertisers to consumers. In light of the global financial crisis and the ensuing negative attitudes towards bank brands, this study has extracted 1176 comments...
 
Published at Cogent Business & Management
Volume 3
Issue 1
Pages 1-15
Published in 2016
 
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visit (https://www.cogentoa.com/article/10.1080/23311975.2016.1223389.pdf)
 
 
Mogaji, E., Farinloye, T. & Aririguzoh, S.
ARIRIGUZOH STELLA » Stella view full profile
ARIRIGUZOH STELLA
 
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