Dr. STELLA ARIRIGUZOH
SENIOR LECTURER
B.A. (Mass Communication), MBA (Management), M.Sc Industrial Relations/Personnel Management, M.A (Broadcasting), Ph.D (Mass Communication)
College
School
Department
Programme
Research Interests
· Television Influence on Voting Behaviour in Ado-Odo/Ota Local Government Area: A Study of the 2011 Nigerian Presidential Election
· The Influence of Advertising on Voters’ Candidate Preference Behaviour in Ado-Odo/Ota Local Government Area: A Study of the 2011 Nigerian Presidential Election
· Portrayal of Women in Nigerian Home Videos
· Peace Media
· Advocacy Journalism
· Indigenous Forms of Communication
Awards & Honours
• The best female graduate in Mass Communication, University of Nigeria (1987 Class)
• The overall best M.Sc. student in Industrial Relations and Personnel Management,
University of Lagos (1994 Class)
- Award for Impact by Mass Communication Class of 2012, Covenant University
Teaching Areas
1) Broadcasting
2) Management
3) Broadcast Production
4) Indigenous Communication
Selected Publications (22)
2. Factors shaping attitudes towards UK bank brands: An exploratory analysis of social media data
[ Download 728.12 kB ] [Visit]4. THE INTERNET AS A TOOL FOR INFORMATION AND EDUCATION: THE CASE OF OTA COMMUNITY IN NIGERIA
[ Download 173.72 kB ]5. The Internet as a tool for information and education: The case of Ota community in Nigeria
[ Download 179.32 kB ]7. The Press and industrialization: Stories from Nigeria (A Content Analytical Study).
[ Download 98.44 kB ]8. Influence of television on voters’ choice of candidates in the Nigerian 2007 presidential election
[ Download 183.02 kB ]9. Television influence and political participation of Nigeria’s unseen minorities
[ Download 190.56 kB ] [Visit]10. Contemporary uses and applications of the media among university students
[ Download 177.19 kB ]12. The reinforcement effects of television broadcasts on partisans in Nigeria.
[ Download 271.63 kB ]13. Influence of television broadcasts on urban-rural voting behaviour
[ Download 183.66 kB ]15. Did Television Make You Change Your Choice of Candidate?
[ Download 12.88 MB ]18. Community radio: The missing link in Nigeria’s Development
[ Download 1.92 MB ]19. Media literacy and the role of English language in Nigeria
[ Download 2.72 MB ]Collaboration/Linkages
- Chartered Nigerian Institute of Management (CNIM)
- Chartered Institute of Bankers (CIBN)
• Editorial Engagement: Appointed Reviewer for Communication,
Culture & Critique Journal since August 25, 2009.
Conferences Attended
Date Held: September 20th – 22th, 2011.
Title of Paper Presented: Nigerian newspapers reportage of Boko Haram bombing of the United Nations house.
Location: Covenant University, Canaanland, Ogun State.
ii) Name of Conference: Idowu Sobowale Conference 2011 on150+ Years of Journalism in Nigeria: Telling the Nigerian Story
Date Held: May 13th – 20th May, 2011.
Title of Paper Presented: Influence of television broadcasts on voters’ choice of candidate in the Nigerian 2007 presidential election: A study of Ado-Odo/Ota residents
Location: Caleb University, Imota, Lagos State.
iii) Name of Conference: Idowu Sobowale Conference 2009 on Media, Governance and Development in Africa
Date Held: March, 31- April 1, 2009
Title of Paper Presented: Community radio: The Missing Link in Nigeria’s
Development
Location: Olabisi Onabajo University, Ago Iwoye, Ogun State.
iv) Name of Conference: The International Conference on the Nigerian State, Oil Industry and the Niger Delta
Date Held: March, 11-13, 2008
Title of Paper Presented: Building peace in the Niger delta: The media approach
Location: Cultural Center, Yenagoa, Bayelsa State.
